Our History

Soulé Software is proud of not only our 35+ year company history but also of our legacy in the industry that spans back 110 years.

Our History

Soulé Software is proud of not only our 35+ year company history but also of our legacy in the industry that spans back 110 years.

In 1905

Edward Soule, a graduate of UC Berkeley, begins to work as an engineer for John B Leonard in San Francisco.

Soule

In 1906

Edward Soule witnesses the devastation of the San Francisco earthquake.  Prior to the disaster, the city had primarily been built with unreinforced masonry and wood frame construction.

John B Leonard, Edward Soule's boss, is among a select group of engineers with previous experience using reinforcing steel in construction.

Soule learns how to oversee the placement of reinforcing bars (aka "rebar") during construction.

Earthquake

In 1910

  • Edward begins taking on jobs independent of John B Leonard, unofficially starting the Edward L Soule Company.
  • He rents a lot between 3rd & 4th Street, establishing an office with two assistants for engineering projects.
  • His first awarded job is the Pacific Coast Syrup Company.
  • The business earns nearly $16,000.00 in its first year.

Rebar at Jobsite

In 1911

  • Edward L Soule Company, a single proprietorship, is officially formed.
  • The company begins taking contracts for field placement of reinforcing bars.
  • Shortly afterward, the company purchases secondhand equipment to start fabricating some of its own rebar.
  • Edward L Soule Company becomes one of the first companies to combine the fabrication & placing of reinforcing steel in a single contract within the United States.

Foundation Pour

In 1912

The company is awarded contracts from Eureka, CA to San Jose, CA (including the San Francisco Bay Area).

Plant Pre Construction

In 1918

While America is engaged in World War I, the company starts to receive large orders to export steel, requiring additional export managers and salespeople.

By 1920, the Edward L Soule Company sells over $1 million of steel, primarily to Asia.

Spiral Production Soule

In 1923

  • The Edward L Soule Company purchases the American System of Reinforcing, which begins Soule’s 90+ year history in the Southern California region.
  • The company moves the San Francisco operations to a larger facility at 1750 Army St.

EDW L Soule Plant

In 1927

The Soule Steel Company is formed from the merger of the Edward L Soule Company, the American System of Reinforcing, and the Concrete Engineering Company of California.

Edward also buys the controlling interest of the Concrete Engineering Company of Omaha.

Truck Long Steel

In 1930’s

  • The Soule Steel Company builds an office and a plant in Portland, Oregon to further expand the business. In opening the new branch, Soule becomes a major player in the West Coast Steel market, not just limited to California.
  • To overcome the financial struggles of the Great Depression, Soule introduces his version of the all-steel house at the 1939 World’s Fair in San Francisco. It is a massive success.


LA Plant

In 1940’s

  • The Navy, needing landing crafts for the troops fighting in the Pacific Theater, selects the Soule Steel Company to build the LCM’s (Landing Craft Mechanized) or “Elsie-M’s”, as the workers dub them.
  • By 1942, all three of the Los Angeles, San Francisco, & Portland plants are rolling out Naval crafts, resulting in the company growing to more than 1,200 employees.
  • In 1944, the Soule Equipment Company is created to distribute & service LeTourneau heavy-moving equipment produced in Northern California. It later grows into one of the largest companies of its kind in the nation.


Landing Boat Team

In 1959

  • To better serve its growing customer base, the Soule Steel Company opens a steel mini-mill in Carson, CA. The mill achieves 100,000 tons of annual production.
  • Branch offices are opened across the United States in:
    • Dallas, TX
    • Fresno, CA
    • Phoenix, AZ
    • Salt Lake City, UT
    • San Diego, CA
    • Seattle, WA
    • Spokane, WA
    • New York, NY

Steel Mill Soule

In 1960’s

  • The company continues to expand into new markets by opening offices in:
    • Santa Ana, CA (plant)
    • Ventura, CA (plant)
    • Chicago, IL
  • The Soule Steel Company’s block logo with triangles top and bottom is first introduced.

1961 – The Company Celebrates Its 50th Anniversary

  • Soule Steel Company now:
    • Melts, rolls, & fabricates reinforcing steel.
    • Manufactures, distributes, and installs steel buildings, aluminum doors, & windows.
    • Builds Naval crafts.
    • Distributes & services heavy-moving equipment.
    • Employs 1,600+ people.
Soule Employees

In 1968

  • Two days before his 89th birthday, Edward passes away.
  • His three sons (Howard, Lee, and Stanley), having been involved in the leadership of the business for years, continue to lead the company with the culture and values that Edward had embodied.

Soule Generations

In 1969-1970’s

Soule Steel Company introduces multiple new products and services, cementing its place as one of the leading steel companies of the Western United States. Despite inflation and the high cost of scrap steel, profits more than triple in the 1970’s.

  • Both a new office and plant are opened in Sacramento.

  • Soule Steel Company ventures into the transportation business.

  • Pico Safe Stairs Company is introduced to the market, distributing fabricated steel stairs in six Western states.

  • Stanley (Sandy) Soule Jr., future founder of Soule Software, graduates from UC Santa Barbara with a degree in Electrical Engineering after studying the new field of computer programming.

  • Sandy serves in the United States Air Force, advising senior leadership on cutting-edge satellite and communication technologies.

  • Soule Steel continues to expand into international markets, including a venture in Saudi Arabia.
  • In 1977, Sandy Soule becomes the manager of Steel Mill Operations. He designs many of the IT systems the company uses to track production, contracts, inventory, and billing.

  • In 1978, the Soule Steel Company moves its headquarters to Walnut Creek, CA.

NCR

In 1980-1984

A global recession and numerous other factors lead to the closure of the Soule Steel Company:

  • Electricity costs skyrocket over 150%.

  • The steel import market undergoes a major shift, with roughly 25 percent of all steel purchased in the United States now being produced overseas at much lower costs.
  • The Western Region mill ironworkers decide to strike for four months.
  • After nearly 75 years of being a leader and innovator in the rebar industry, on April 16, 1985, Soule Steel Company shuts down all operations. Following Soule’s lead, Bethlehem and Judson Steel are also forced to close their West Coast Operations within the next two years.
  • The company's unique culture of innovation and development lays the foundation for the transition from producing, fabricating, and placing steel to creating a cutting-edge software solution to serve this same rebar industry.

Carson Office

In 1985

Leveraging his rebar industry and software experience from Soule Steel, Sandy Soule starts the Soule Teleprocessing Corporation just north of Silicon Valley in Northern California.

  • The initial customers in Southern California have dedicated data line connections to the mainframe computer system which is housed in a raised floor, air-conditioned room in San Ramon, CA.

  • Rotating nightly data backups are done on tape drives, storing an "impressive" 64Mb per tape.

CenterPoint First 1985 Office

In 1986-1994

Soule Teleprocessing introduces standalone Estimating, Detailing, and Tagging programs that are designed to run on the newly available personal computers (PCs).

At first, the programs are MS-DOS based, later rewritten for the new Microsoft Windows 3.1 platform.

1996 Website

In 1995-1996

Sandy's son, Kevin, graduates from UCLA with an undergraduate degree in engineering and begins working full-time at Soule Teleprocessing in January of 1996.

After being introduced to computer programming in the third grade, Kevin studied computer science through junior high and high school.

During his summers in high school and college, Kevin worked on developing many of the software modules for Soule Teleprocessing and answered telephone support questions from customers.

UCLA

In 1997-1998

Soule Teleprocessing begins attending the World of Concrete tradeshow and is introduced to a multi-plant East coast fabricator who has been searching for a complete rebar software solution.

With looming Y2K software concerns, many companies like Barker Steel Company have spent the last few years searching for a comprehensive rebar software package to address their estimating, detailing, and tagging needs, while also tracking their business flow from sales to accounting.

Soule Teleprocesssing begins developing a new package that incorporates their Estimating, Detailing, and Tagging modules with their mainframe-based VAX business system (built on the logic originally developed for Soule Steel Company).

The new ERP system, Contract Management, is the first rebar software solution to cover Estimating through Contract Billing and Job Costing, handling multiple locations, divisions, and sales locations in a single database.

Contract Management replaces Barker Steel’s proprietary business software along with the Estimating and Tagging software produced by Soule's competitor.

Contract Management Soule Software

In 1999

Soule Teleprocessing Corporation is renamed to Soule Software to better reflect the transition from mainframe-based telephone line computing to Windows desktop and server-based solutions.

Soule Software

In 2000’s

  • Soule Software experiences rapid growth across both the US and Canada as companies of all sizes eagerly adopt the new Contract Management system. The software is translated into additional languages as Soule expands into Europe, the Middle East, and China.

  • Both the Inventory & Purchase Order module and the Bluetooth barcode scanners are introduced, propelling Soule to become the first to simultaneously track real-time inventory bundle usage and shop productivity across multiple shops.

  • Soule Software partners with CMC Steel to develop the first web-based Field App to track ironworker timecards and placing activity at job sites. This web-based solution provides management the ability to compare estimated vs actual field productivity on a daily basis.


Soule Software Field App

In 2010-2020

  • Soule Software develops the first rebar customer portal where the fabricator’s customers can order rebar online, view the status of their current orders, and even follow their deliveries to them on a map (integrated with the new cell-phone based Freight Tracking system).

  • The company develops a web-based Fabrication KPI dashboard to display real-time shop productivity across multiple fab plants, displaying actual vs. goal fabrication rates per plant per day based on fabrication schedules.

  • The Field Placing KPI dashboard is introduced, showing placing productivity across all active jobs through the lifespan of each contract. The Field KPI gives placers the ability to see estimated vs actual placing rates for each type of construction on the job, as well as estimated vs actual crew mix costs. This enables management to have a complete picture of each job, seeing the overall savings or losses job to date, as well as projected savings or losses at contract completion.

  • In response to their customer’s needs and requests, Soule Software hires additional developers and continues to improve and expand the software modules, releasing on average over 200 new features each year.


Soule Software Dashboard

In 2021

  • Soule Software adopts a new logo which reflects their legacy from the Soule Steel Company.

  • The company opens an office on the East Coast to better reach their growing customer base.

  • As Soule Software enters into the next decade of serving the rebar industry, we continue to embrace the innovative development that is a key component of our DNA, spanning back to Edward Soule's humble beginnings at the start of the 20th century.


1905

Ed Soule went to work for John B Leonard in San Francisco as an engineer

1906

Ed Soule saw first-hand as an engineer the devastation that occurred because the city was built mainly with unreinforced masonry and wood frame.

1910

Ed began taking on his own jobs independent of John B Leonard, unofficially started Edward L Soule Co

1911

Edward L Soule Co, a single proprietorship was formed.

1912

Awarded jobs from Eureka, CA to San Jose, CA including San Francisco.

1918

America was at war in Europe and the company started to receive large orders to export steel, thus requiring hiring export managers and salespeople.

1923

Purchased American System of Reinforcing which began the company’s 63 year history in the Los Angeles region.

1927

A new entity, the SOULE Steel Co was created comprising the Edward L. Soule Co., Inc , American System of Reinforcing, Concrete Engineering Co

1930’s

An office and a plant was built in Portland, Oregon to further expand the business. Opening the Portland

1940’s

After 30 years of making, selling and installing steel reinforcing bars, Soule Steel Co suddenly found itself in the shipbuilding

1959

Completion of The Carson Mini-Mill (100,000/tons of yearly Production) Perhaps more than anything, Soule

1960’s

1968

Two days before Ed Soule’s 89th Birthday, Soule died of complications of a stroke and the Soule son’s would find

1969-1970’s

Soule Steel Co rolled through the 70’s prosperously, introducing new products and services, stacking out its claim to be

1980-1984

Before the decade ended, 75 years after a former farm boy started the Soule legacy with a few dollars from his family,

1985

Sandy Soule starts Soule Teleprocessing Corporation just north of the Silicon Valley in Northern California, leveraging

1986-1994

Sandy introduces standalone Estimating, Detailing, and Tagging programs that can run on the newly

1995-1996

Kevin Soule (Sandy’s son) graduates from UCLA with a degree in engineering. He begins working at Soule

1997-1998

Soule partners with a large East coast fabricator, Barker Steel, to take the existing software modules and expand

1999

Soule Teleprocessing Corporation is renamed to Soule Software to better reflect the transition from

2000’s

The company experiences rapid growth across the United States and into Canada. The software is translated into

2010-2020

Soule Software develops the first rebar online customer portal where the fabricator’s customers can order rebar online

2021

Soule Software adopts a new logo to pay homage to their Soule Steel legacy. The company